Christine Vara
Board Member

With over 30 years of experience as a strategic communications leader, Christine is passionate about using her talents to make a positive impact on the health of our world. 

Since 2010 Christine has developed countless communication campaigns for various immunization stakeholders that elevate the online discussion of disease prevention to reduce illness and save lives. She continues to help advance immunization education and advocacy by facilitating key partnerships between medical organizations, academic institutions, government agencies, non-profits, and grassroots advocates.

To counter the pervasive amount of vaccine misinformation online, she helped launch one of the most influential pro-vaccine social media platforms in existence and published over 750 evidence-based immunization articles as the editor and lead contributor of The Shot of Prevention blog.  

In 2019 she was honored with the “Convince Me To Vax“ Award from Medical, Marketing & Media for her efforts to raise awareness of the dangers of influenza. Her desire to support individuals and families who have experienced pain and loss from vaccine-preventable diseases is at the heart of her storytelling efforts, as she tries to honor their suffering with content that empowers people through prevention.

Christine is best known for her captivating presentations where she reveals the importance of behavioral science in developing digital marketing strategies that can boost vaccine confidence and uptake. Over the years she has presented at numerous immunization conferences, including multiple appearances at the CDC’s National Immunization Conference and the National Conference on Immunization and Health Coalitions, as well as appearances at state immunization conferences in Florida, Kentucky, Nevada, North Carolina, and Texas.

Christine earned her Bachelor's degree in Communications from Boston University with a concentration in Advertising and Marketing before embarking on a career that incorporated sales, public relations, digital marketing, and business development. Today she is committed to using her dynamic background in strategic communications, along with her personal experiences as a mother of five, to encourage people to make informed health decisions for themselves and their families.